Bullying in Schools

The Stanfield BeCool series is the nation’s number-one anti-bullying program used in the United States. Every stage of the BeCool programs, from the kindergarten series through the high school editions, places special emphasis on coping with bullying from others. Further, the techniques for coping with criticism, rejection, and anger help keep kids from becoming bullies themselves.

BeCool programs are unique in multiple ways. First, we’ve taken a cue from multiple studies that prove humans learn best when points are made with humor. Therefore, the majority of the Stanfield programs illustrate points in ways that result in laughter–and learning.

Secondly, our company’s president, Dr. James Stanfield, is the only company president in the industry with a doctorate in special education and hands-on classroom experience with special needs children. Finally, unlike similar programs, every edition within the Stanfield video library is made using only the highest production values. We don’t scrimp on scripts, actors, lighting or anything else. In today’s visual-media driven world, we know that kids won’t pay attention to a message delivered by a medium they can’t respect.

The Stanfield video library teaches through video modeling, a concept created by Dr. Stanfield. Video modeling shows kids both the right and wrong ways to respond to conflict and demonstrates the different outcomes resulting from different behaviors. Kids are repeatedly taught how being “hot” and blowing up and being “cold” and giving up does not help them avoid bullying. Instead, kids are shown that being “cool,” or assertive and in control, leads to manageable relationships and higher self esteem.

If you’d like to receive a catalog or speak to one of our highly trained staff, call 1-800-421-6534 or email

For more information on the BeCool series, click here.

The Stanfield Way

The child who is ‘left behind’ most is the one who leaves school without transition readiness.

Dr. James Stanfield, Ed.D.

Stanfield Special Education Curriculum

VideoModeling® Programs

VideoModeling® is a ground-breaking teaching concept originated by the James Stanfield Company that’s used in thousands of public and private schools across America and Canada for special education needs.

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Journaling, mediation, and intentional talk aren’t just for adults. 5 ways we can facilitate healthy management of mental health in our children.

James Stanfield Co.

Stanfield Special Education Curriculum

My students were glued to the screen. Love Stanfield’s humor. This is the way to teach social skills.

Susan Simon, Principal

Using Humor to Teach Social Skills

Humor = Retention

We believe you learn best when you laugh. By making the classroom experience more comfortable and enjoyable, humor can make teaching and learning more effective, especially for the K12 segment. At Stanfield, we use humor as an integral part of our curricula.

If you as a speaker don’t help your audience to remember your lessons, then you’re wasting everyone’s time. Humor… can help accomplish that needed retention…

Gean Perret, Screenwriter
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