Conflict Management Techniques

People don’t learn conflict management techniques by osmosis. They must be specifically taught. At the James Stanfield Publishing Company, we have created the #1 conflict management video library in the country. Praised by teachers, counselors, and educators, our videos are the best selling of their kind for one simple reason: they work.

Our BeCool: Give and Take–Negotiate series clues kids in to proven negotiation techniques that allow them to settle disputes with self-confidence, self-esteem and dignity. Kids are shown how and why “solutions” like demands, threats, intimidation and emotional blackmail don’t work. Instead, they’re given clear-as-crystal methodologies for mature solutions for common problems.

Kids will see through repeated demonstration how to make “W.I.S.E.” arguments. In this case, W stands for “Wins benefits for both sides;” I for “Incorporates a standard of fairness;” S for “Settles disputes without becoming personal;” and E for “Encourages future cooperation.” Not only useful among their peers, these proven negotiation techniques will serve them well with parents, teachers, future employers and other figures of authority.

One of the greatest byproducts of this program is that it requires kids to think about what’s fair not only to themselves, but to the other parties involved. After all, people whose needs and desires are being acknowledged are more willing to compromise than those who feel their issues are ignored. As a result, this kind of thinking builds empathy, which, in addition to making negotiation easier, also builds personal relationships.

If you’d like to receive a catalog or speak to one of our highly trained staff, call 1-800-421-6534 or email

For more information on the BeCool Give and Take series, click here.

The Stanfield Way

The child who is ‘left behind’ most is the one who leaves school without transition readiness.

Dr. James Stanfield, Ed.D.

Stanfield Special Education Curriculum

VideoModeling® Programs

VideoModeling® is a ground-breaking teaching concept originated by the James Stanfield Company that’s used in thousands of public and private schools across America and Canada for special education needs.

Read More
Journaling, mediation, and intentional talk aren’t just for adults. 5 ways we can facilitate healthy management of mental health in our children.

James Stanfield Co.

Stanfield Special Education Curriculum

My students were glued to the screen. Love Stanfield’s humor. This is the way to teach social skills.

Susan Simon, Principal

Using Humor to Teach Social Skills

Humor = Retention

We believe you learn best when you laugh. By making the classroom experience more comfortable and enjoyable, humor can make teaching and learning more effective, especially for the K12 segment. At Stanfield, we use humor as an integral part of our curricula.

If you as a speaker don’t help your audience to remember your lessons, then you’re wasting everyone’s time. Humor… can help accomplish that needed retention…

Gean Perret, Screenwriter
Learn more
Newsletter Image
Newsletter Image
Sign Up to receive news alerts, special offers & promotions.
Sign up now!

As a thank you for signing up for emails, you’ll have advance notification of exclusive offers, new offerings, and more.